![]() ![]() “She was the only person who showed up wearing a hairband like Alice does, and she just had that kind of innocent look that I thought Alice should have. ![]() ![]() “Wish Foley was incredible,” he says, noting that he knew right away that she was perfect for the role, even though she was the second actress who auditioned out of a possible 50. Studios, Foley had to endure much worse that just lying on dining table with her head and limbs jutting out of some anthropomorphic pastry. Stein also points out that during the grueling two-day shoot at Hollywood’s S.I.R. That was the most subversive part, I thought, of the video - not the cake ending.” (Fun fact: Stewart’s Eurythmics bandmate, Annie Lennox, visited the set, and she painted Stewart’s long prosthetic fingernails for the occasion.) They were always looking at things to censor, but they didn't catch that. I was always kind of pleased that we got that through MTV. “If you look closely, Dave takes a big bite of, the chunk of it in his hand, and that's where our trip starts. Just keep saying to yourself: ‘It's only a music video, it's only a music video!’” And he points out that the opening hallucinogenic mushroom scene with Stewart was actually the video’s more scandalous moment. Alice in Wonderland is pretty crazy and kind of a little violent as well, but it was just a music video. I've always been very respectful to women. Stein is still baffled by any outrage to the cake scene. And yes, everyone got a piece of Alice (“the cast and crew all ate it up after we were done, so it added to craft services and our celebration”), a vanilla confection with the aforementioned secret “strawberry or raspberry filling, just to give it that little gore effect.”ĭave Stewart in Tom Petty's 'Don't Come Around Here No More' video. … But we were highly trained professionals, especially in cake decimation,” Stein laughs. “Normally, you would double something like that, but I think it was quite expensive, or couldn't do more than one in the timeframe. Incredibly, Stein and the band only had one chance to get that iconic scene right, as they’d ordered just one custom cake from the Los Angeles bakery Hansen’s, and they had no backup. But that was the only that they tried to do - take the burp off at the end. Those were the days when you could call everyone and they'd respond. He belches, and they had taken that off! I thought, ‘Oh my God, how can they censor our creativity like this?’ So I called them, and I said I was going to call The Washington Post and say everybody at MTV was censoring us. After it started airing, and it was very popular and in major rotation… I noticed that they had taken burp off at the end, after he has a piece of cake and Alice is on that piece, and she's kind of screaming. Tom Petty's 'Don't Come Around Here No More' video. But one day, Stein saw the video on MTV and noticed that the network, unbeknownst to him, had made a surprising edit. MTV still agreed to play the clip, and it was a huge hit it was even nominated at that year’s MTV Music Video Awards for Video of the Year, Viewer's Choice, and Best Direction, and it won for Best Special Effects. “I still remember his quote, which was: ‘Stein, you have our asses hanging out the window on this one.’” But we weren't going to include that in the final piece.” Still, he recalls that once the “bigwigs” at MTV saw the (preservatives-free) video, he received a concerned phone call. “We had put strawberry jam as a filling, so when Tom was chopping it up, that kind of red strawberry sauce was going all over the place. I thought, ‘Well, this has to be a career high, if you can bring back cannibalism as a fad!’” Stein chuckles.īut Stein reveals that the cake scene could have been even more shocking. And I'm not kidding: I was cited for promoting cannibalism by a parents/teachers group. “Apparently, Tipper's daughter saw that scene and freaked out - and then Mom started taking notice of what was going on, on MTV. ![]()
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